Offer Conversion Services
Convert more of the right students for your institution with our insights-led conversion service.
Increase your conversion rate in the areas you want to enrol more students
Whether you want to grow your whole student cohort or students from target countries, our teams leverage AI technology to identify the offer holders most likely to enrol.
Our advisors then use best practice student recruitment communications to engage with these offer holders as a priority, while sophisticated nurture programmes keep the remaining students engaged with relevant content and CTAs.
Key features of Offer Conversion Service
Informed by data and insights
We use sector insights, results from our largest International Study Survey in the world, data from the million student journeys we handle a year and QS client group to inform our communications and offer holder conversion activities.
Bespoke global resource built for you
Unlike other providers, the experienced QS team is spread across six global locations. Our advisors will present themselves as staff from your university and provide personalised communications on the preferred channels, in their time zone.
Rapid and personalised responses
We offer a 24-hour service window and promise that all enquiries will be responded to within one day. We will build communication strategies for your groups of enquiries and test, optimise and personalise communications to improve their experience.
Prioritisation for growth and diversification.
We segment your enquiries intelligently, using advanced AI technology. Bespoke machine learning models will be built to give QS and your teams ‘x-ray vision’ into your offer holder data. Enabling us to identify and prioritise those most likely to enrol.
Live reporting and service improvements
You will have access to a live dashboard which provides access to immediate and up-to-date picture of your pipeline to enable agile decision making to respond to changes. We will also provide support and advice on what changes should be made to optimise results.
Frequently asked questions
How can the QS team represent my university when they don’t work for us?
Our team is an extension of yours.
We work with you to develop a bespoke onboarding schedule for all QS staff involved in our partnership that enables to absorb your institutional DNA, perfectly align with your brand and emulate your tone of voice. Building on the experience of dozens of large-scale partnerships, we ensure our professional education sales and admissions teams know every pertinent detail about your courses, location and university so we can support your offer holders. All the communications we send are university branded and when prospective students speak to QS advisors they will be speaking to a true extension of the university teams.
How does your service integrate with our teams and systems?
Almost all our university partners already have a CRM system and teams who are delivering activities to convert and enrol students. Our services our designed to complement and enhance your existing systems and activities. Many of our university partners have integrated their CRM with ours (we will work with your IT teams to achieve this). We also provide access to our CRM system so you can view the details of your prospects at any time. Some university partners ask us to support them with particular cohorts, e.g. courses, countries or regions, and some their whole service. We can adapt our services to meet your needs and as part of our onboarding process we will make sure our activities align and complement yours, with regular reporting and feedback to maximise the results.
What is machine learning?
QS machine learning is a powerful AI-assisted technology for student recruitment. We have developed this technology over the last four years with our university partners. It uses insights and data to help identify which enquiries, applicants or offer holders are more likely to convert. Universities and QS can then focus efforts on these individuals to have the biggest impact on the conversion rate, enrolments and improve ROI. For more information download our Rising applications and enquiry volume whitepaper.
How much does your services cost?
Every partnership we forge is unique, meeting the exact needs of each university. Because of this, the cost of the service varies greatly dependent on many factors, such as scale of the service, timeframes, geographical locations and technology deployed. We offer 12 month proof-of-concept pilots, which are popular with our university partners as they provide an opportunity to test our services and show university stakeholders the impact before a longer-term partnership is develops.
Want to know more?
Get un touch with us and one of our offer conversion experts will be happy to help.
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